Webinars

ASA’s Webinar Wednesdays is a year-long series of free, hour-long webinars for members and nonmembers that will air on the third Wednesday of each month.

Each one hour webinar in the series will take place at noon Central time with a 50-minute training session followed by a 10-minute Q&A session. The live versions of the webinars will be free to all ASA members, registered collision shops and mechanical repair shops. The recorded versions of the webinars will only be available to ASA members.

Each webinar will be held in the following time zones:
10-11 a.m. PT / 11 a.m.-Noon MT / 12-1 p.m. CT / 1-2 p.m. ET

Future Webinars

2024

Click the arrows on the right to drop down and read about the webinar.

Brett Kinsfather

March 20 - From Crisis to Care: Redefining the Shop Experience

Presenter: Brett Kinsfather, Industry Marketing, Shopmonkey

Whether you’ve escaped the infamous ‘race to the bottom’ or you’re competing to offer richer, more rewarding experiences, you’re probably still feeling squeezed by customers.

What if you could turn crisis-based car care into predictable revenue from returning customers who are using your shop that they trust to keep their vehicles healthy? And what if you could preempt customer anxiety with modern service touchpoints like online bookings, convenient mobile pay options and more?

Join us to learn how you can move drivers from a crisis to care mindset by putting your customer at the center of the shop experience.

Rick White

April 10 - Bonus Webinar - The Foundation of Becoming a Great Leader

Presenter: Rick White, President & Coach, 180BIZ

Leadership is such a buzzword today. Easily thrown around and so hard to grasp at the same time. That stops today!

In this webinar, I’m going to show you

What’s passing off as leadership today
What the four cornerstones of leadership are
How to increase your leadership effectiveness

You’ll be amazed at how quickly workflow, communication, and the work itself improve when you’ve implemented what you learned today.

Jimmy Lea

April 17 - Is Your Digital Footprint Recession Ready?

Presenter: Jimmy Lea, VP Business Development, The Institute for Automotive Business Excellence

Get found in the digital realm regardless of the current economic status.

Welcome to the 21st where if you don’t exist digitally… you don’t exist. Grab your recession-ready checklist for building a fool-proof foundation to establish your marketing superiority online. Elevate Your Digital Presence: Join marketing guru Jimmy Lea from The Institute in a transformative session, "Is Your Digital Footprint Recession Ready?" In this one hour exploration, learn to thrive in the 21st-century metaverse by optimizing your online identity. From website mastery to conquering Google's algorithms and claiming social territories, Jimmy provides a recession-ready toolkit, ensuring your marketing superiority prevails regardless of economic uncertainties.

Learn what must be done to optimize your digital footprint in the metaverse. Perfect the art of Digital Dominance with expert insights, fortify your online fortress, and emerge stronger in a down economy. Don't miss this opportunity to future-proof your brand — secure your spot now and confidently conquer the digital landscape!

Paul Donahue

May 15 - How to Convert More Leads to Booked Jobs

Presenter: Paul Donahue, President & CEO, autorepairseo.com

When you think about MARKETING...what are the biggest challenges you are facing?

Not generating enough leads?
Low lead quality / tire kickers?
Poor ROI from the investment you are making?
TOO many marketing options?
Lack of clear tracking to see which marketing effort is actually producing the result?
All of the above?

“Solving The #1 Marketing Challenge for Automotive Repair Companies. Discover how to convert your leads at the highest level possible and maximize ROI.”

In this workshop, I'll cover everything you need to know:

Why the biggest marketing challenge facing your automotive service business is NOT Lead-flow...it's a lack of lead conversion & how to solve it.
How you can TRIPLE the conversion rate with all your leads
Why you have to follow up with your leads in 15 minutes or less
A new way to engage with your customers & prospects that will make them LOVE you and 10X more likely to book their service call with you vs the competition
How to automate your follow up using systems & A.I.

Maylan Newton

June 19 - Steps to Building a Legacy Business

Presenter: Maylan Newton, CEO, Educational Seminars Institute

A legacy business involves creating a company that not only achieves success in the short term but also sustains its impact and relevance over the long term. It means building a business that survives you and provides your family with an income and something to sell long after you have exited the business. Building a business that gives back to your family must be a priority.

Rick White

July 10 - Bonus Webinar - Community Marketing

Presenter: Rick White, President & Coach, 180BIZ

When you think of marketing, what comes to mind? The answer I get most frequently is to get new clients. And while that is true, the vehicles you use to impact people can be varied. Today I’m going to share with you the concept of community marketing.

In this down-to-earth presentation, I’m going to show you

The mistake most make when marketing in general
How to properly segment your marketing
The different kinds of communities you want to pay attention to
What community marketing is and isn’t
Strategies to jump into community marketing immediately

When you’re done with this webinar, you’ll be like a kid in a candy store as you build out your community marketing calendar!

Cecil Bullard

July 17 - 7 Stages to Killer Customer Service

Presenter: Cecil Bullard, Founder & CEO, The Institute for Automotive Business Excellence

What sets you apart from your competition?!

Elevate Your Service Game with the "7 Stages to Killer Customer Service!" Unleash a customer experience that not only meets but exceeds expectations, propelling your business to the forefront of excellence. Discover the "Secret Sauce'' that sets YOU apart from the competition and transforms satisfied customers into Raving Fans! From the initial greeting to post-purchase support, this guide is your roadmap to creating memorable interactions at every touchpoint.

Join Cecil Bullard for a riveting discussion to revolutionize your customer service and claim your spot as the unrivaled industry leader. It's time to shine brighter, outshine competitors, and leave a lasting impression that keeps customers coming back for more!

Rick White

Oct. 9 - Bonus Webinar - How to Win Against Price-Cutting Competitors

Presenter: Rick White, President & Coach, 180BIZ

Don’t you just hate it when you’ve gone through the gauntlet to get a new customer into your shop, figure out what’s going on with their vehicle, write up an estimate, and make your presentation just to go to another shop claiming they're cheaper?

In this webinar, Rick will show you how you can stop competitors from stealing your work in their tracks by

Connecting with your customer
Owning your pricing
Dealing with any customer concerns

Attending this webinar will help you and your team dramatically improve your sales and customer loyalty.

Maryann Croce

Nov. 13 - Imagine Your Business Separate From You

Presenter: Maryann Croce, Coach & Speaker, Small Biz Vantage

Whether you started your business from the ground up or purchased an existing business, most owners will do it all and sacrifice their personal life for the good of their business. Eventually realizing they're stuck in an owner overload trap. In this session Maryann will share the reality of getting stuck and how separating your business from you can make it more profitable, sustainable and enjoyable.

At the end of this session you'll have an action plan to separate your business from you and understand why your business should grow with or without you there.

ASA offers free webinars to keep you updated on the following issues:

Importance of Periodic Motor Vehicle Inspections

The Even Better I-CAR with Nick Notte

Held on Jan. 30, 2019, this webinar for collision repairers, Nick Notte, vice president of sales, addressed refinements to I-CAR’s Professional Development Program (PDP), made at the request of the industry. The refined PDP will be implemented in Q2 of 2019. It will review the industry’s involvement in these refinements, discuss the reasons for the changes, detail the changes to the PDP to include subscription and pricing and outline the transition from current state to the new program. Notte addressed questions about the changes discussed and what it means for repair shops.

Access Online Webinar

Vehicle Safety Inspections and Safety Technologies

Held on Sept. 27, 2016, this webinar addressed the current status of motor vehicle inspection programs in states across the nation and new safety technologies that are and will be impacting these programs. During the webinar, participants heard from leaders in automotive safety inspection programs; U.S. Rep. Madeleine Dean, (PA-153) on federal legislation affecting safety inspections; and an independent shop manager and vehicle inspection specialist.

Access Online Webinar

Access Online the Demonstration of a Texas Vehicle State Inspection

Telematics Policy for Shop Owners

Federal Overtime Law Compliance Regulations